The efforts of our members have successfully taken the calories out of beverages in schools. The national school beverage guidelines were created in May 2006 through collaboration with the Alliance for a Healthier Generation- a joint initiative of the American Heart Association and the William J. Clinton Foundation, along with America’s leading beverage companies. The industry is committed to assisting in the fight against obesity and has completed the implementation of this policy. See the School Beverage Guideline Status Report to see the status through 2009.
We are doing our part to teach Minnesota kids the importance of a balanced diet and exercise. The voluntary industry initiative worked. With the help of schools, parents, and students, we removed full-calorie soft drinks and ensured that the remaining beverages in schools are low/no calorie, smaller portioned and age-appropriate.