» Let’s Move- Clear on Calories

BEVERAGE INDUSTRY WILL MAKE CALORIES MORE CLEAR AND USEABLE
FOR CONSUMERS
Calorie information to be added to the front of beverage containers, vending machines and
fountain equipment, raising awareness wherever beverages are purchased

Answering First Lady Michelle Obama’s call for innovative industry
initiatives that contribute to her healthy families program, America’s non-alcoholic beverage
companies are coming together to make the calories in their products even more clear and
consumer-friendly by putting the information on the front of all their packages, vending
machines and fountain machines.
The voluntary commitment contributes to Mrs. Obama’s efforts to help families make informed
choices as part of a balanced lifestyle. The companies will coordinate with the Food and Drug
Administration to implement the calorie initiative, which will go above and beyond what is
required by the federal agency’s food labeling regulations. The industry will start implementing
the initiative across the country this year with completion in 2012.
“The beverage industry is taking the extra step of making the calories on its products more clear
and useable for consumers so they can make balanced choices wherever they purchase our
products,” Susan Neely said. “By contributing to the First Lady’s initiative, our industry is once
again leading with a meaningful program to do its part in addressing social challenges. We
applaud Mrs. Obama for her common-sense, balanced approach to a tough issue like childhood
obesity, which will require contributions from all segments of society to fully tackle.”
The beverage industry – whose leading companies include The Coca-Cola Company, Dr Pepper
Snapple Group, PepsiCo, Nestlé Waters North America and Sunny Delight – is also committing
to continue reducing the beverage calories in the marketplace through innovation, smaller
portion sizes and further marketing of their low-calorie beverages.
This new initiative will display calories more prominently on:
• Product labels: Total calorie counts will be displayed on the front of labels for the entire
container, up to and including 20-ounce products. A 12-ounce serving size will be used
in displaying calories for multi-serve beverage packages (such as 2-liter bottles).
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ON CALORIES/ADD ONE
• Vending Machines: Total calorie counts for the entire container will be displayed on the
beverage selection buttons of vending machines controlled by the companies.
• Fountain Machines: Calorie counts will be shown prominently on all fountain beverage
machines.
The industry will coordinate with the FDA on its new calorie labeling initiative to ensure that the
information on the front and back of a package is consistent. Also, industry supports the FDA
evaluating serving sizes for the entire food and beverage industry as part of their current review
of food labels.
The beverage industry is going to voluntarily explore other fact-based labeling on its packages,
such as the feasibility of expanding the current information for percent of Daily Value, currently
found in the Nutrition Facts Panel of all packaged foods and beverages, to include other nutrients
and also put this information on the front of labels where relevant.
“Our companies are committed to fact-based labeling as well as seeking ways to make calories
and other nutrition information more clear and accessible to consumers, particularly at the point
of purchase,” Neely said. “The more easy-to-use information we give consumers, the better
they’ll be able to choose the refreshing beverage that best meets their tastes and needs.”