» Alliance for a Heathier Generation

The Alliance for a Healthier Generation, a joint initiative of the American Heart Association and the William J. Clinton Foundation, is committed to fighting childhood obesity by facilitating change in the environments that contribute to the quality of nutrition and access to physical activity for our nation’s youth.

In conjunction with its Healthy Schools Program, the Alliance met with representatives from beverage companies PepsiCo, Coca-Cola, and Cadbury Schweppes as well as representatives from the American Beverage Association to develop a set of voluntary guidelines related to the sale of beverages in our nation’s schools. The guidelines will also serve as the beverage standard for the Healthy Schools Program recognition criteria. The standards encourage the availability of nutritious and lower calorie beverages and will both reduce the calories and limit portion sizes for caloric drinks available to students in schools.